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Online journalism can be functionally differentiated from other kinds of journalism by using its technological component as a determining factor in terms of (operational) definition. The online journalist has to make decisions on which media formats best tell a certain story (multimediality), has to allow room for options for the public to respond, interact or even customize certain stories (interactivity) and must consider ways to connect the story to other stories, archives, resources and so on through hyperlinks (hypertextuality). This is the 'ideal-typical' form of online journalism, as professed by an increasing number of professionals and academics worldwide (in the U.S. see Reddick and King, 2001; in Germany see Friedrichsen et al., 1999: pp. 139-143; in The Netherlands see Stielstra, 1999). The consensus among the online media professionals internationally, such as it is voiced at gatherings like the NetMedia Conference in Great Britain or the Editor & Publisher Interactive Conference in the U.S., is that online journalism is definitely "a breed apart" (Meek, 2000). This 'breed' of newspeople, who produce content primarily for the Internet (and specifically for the World Wide Web) can be seen as working for one or more of four distinct kinds of journalism online. These journalisms can be located on a continuum ranging from purely editorial content to public connectivity-based Web sites

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